Fiona is Head of Marketing at Ryden and has over 15 years' experience of providing marketing advice to professional services firms.
She is responsible for developing marketing strategy and delivering marketing initiatives across the firm. This includes corporate identity, advertising, PR, corporate hospitality, publications, website, email campaigns, sponsorships, market research, corporate social responsibility and business winning initiatives.
Website development including writing content, monitoring user experience, creating user journeys with CTAs, improving SEO and measuring performance. The Ryden website lists c. 800 properties for clients and feeds to several external property listing sites.
Researching and writing news and opinion pieces for distribution to print and online media and for use within email and social campaigns.
Business development initiatives including event management, preparation of presentations and design of bid documents
Responsible for writing the marketing plan and overseeing the marketing budget.
We pride ourselves on being a market leader and have been recognised for our achievements by the property industry.